Once started as a small physiotherapy practice, AmstelFysio has been transformed into an inspiring Health Club pushing the concept of physiotherapy. From the heart of Amsterdam, AmstelFysio brings together people who are passionate about moving.

AmstelFysio, innovating preventive health care

The challenge for AmstelFysio was to position itself not just as a physiotherapy practice anymore. It was already a place where people who like to move meet and inspire each other. However, this inspiring Health Club image was not yet translated to the public.

Alongside creating a wider communication strategy, NelNel designed a new logo, developed a new website and created a brand guide for AmstelFysio. With the stronger visual identity AmstelFysio was able to better position itself as an innovating force in its sector.

Photography by David van Dartel.


Logo design / Branding / Communication Strategy / Webdesign / Marketing Kit / Brand Guide / Work flows


Health Club AmstelFysio

Collaborated with

David van Dartel