METSELARIJ
Change:
Building the arts of the future
Visual Identity / Branding / Animation
2024
Project info
De Metselarij is redefining the way emerging art professionals grow, learn, and connect. This thriving peer-to-peer learning platform gives creative producers and upcoming art leaders a space to build confidence and become skilled, impactful professionals in the arts. Together, they grow, shape and build the arts of the future.
To bring this vision to life, we created a bold, playful brand identity that mirrors De Metselarij’s mission to foster a community of art professionals ready to challenge conventions. The new visual identity combines vibrant colors, dynamic shapes, and a fresh, personal touch to capture the spirit of creativity and collaboration that defines the platform.
My role started from early concepts and art direction to final design deliveries and beyond, working together with the team of De Metselarij to imagine the future of the arts.
Credits
Communication Lead: Jacqueline Kolff Business Strategy: Jon Heemsbergen, Art-Up
Hi Creative Producer, Marketeer, Executive Producer, Art Professional,
