De Metselarij

Building the arts of tomorrow

NelNel partnered on

A new visual identity, from logo to website and beyond. All sprouted from strategic branding sessions.


This thriving community-driven peer-to-peer learning platform brings together creative producers of the arts to give them the space to become more confident art professionals.

Together we grow.

De Metselarij asked NelNel to first create a strategic plan to clearly define the primary areas of emphasis for their branding strategy. After several in-depth branding sessions and a concrete branding advice, it was then time to switch gears to develop a complete brand identity -from a playful visual identity to a clear community-focused website.

Through this great & ongoing collaboration, we managed to make this brand stand out from the crowd. With a clear, playful and personal brand image, de Metselarij is now able to show the world the power of community learning.

Andrea van Wingerden

"Studio NelNel designed our brand identity. It was an incredibly pleasant collaboration. We started with nothing, and Nel guided us through all the steps, from brand promises to personas, and from the logo to the website. Just a great discovery!"


Market Research / Logo design / Brand Strategy / Branding / Webdesign / Tone of Voice / Copywriting / Marketing Strategy


De Metselarij