Syrian Roots


Roots is a newcomer lead initiative that connects people and culture through the power of delicious, affordable and healthy vegetarian food. Syrian Roots enables newcomers to access the job market through the collaborative work of making delicious and vegetarian food. In this process they aim to shift narratives surrounding migration and cultural diversity.

Syrian Roots, connecting people through the love of food

The challenge for Roots was to create a brand that represented its authentic character as well as its young, ambitious drive to become a national success.


Logo design / Branding / Webdesign / Brand Guide


Syrian Roots