The Impact Days

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NelNel partnered on

A broad yet practical brand identity shown throughout the mayor cities in the Netherlands.


Once started as an idea to spread awareness, The Impact Days has evolved in a national awareness campaign that reaches hundreds of thousands of people around the Netherlands with over 200 activities in more than 10 different cities.

The Impact Days, the antithesis of Black Friday

The four biggest cities of the Netherlands asked NelNel and others to create a national brand from scratch. The challenge for the national campaign was to create a unique and flexible brand identity with a clear message that could also be used on a regional level by local organizers.

Game for Goods: The Impact Days Utrecht

NelNel built a brand that was used and shown by many. From a national registration platform to big city billboards. By making a striking brand that shows the overarching story, many local organizers were able to use the national brand recognition to boost their event.


Logo design / Branding / Communication Strategy / Webdesign / Marketing Kit / Flyers / Billboards / Posters / Brand Guide


Municipalities of Amsterdam, Rotterdam, Utrecht and The Hague.

In collaboration with

Rainbow Collection, Voor Goed Agency, Blyde Benelux, Phil Veloso