The Impact Days


Once started as an idea to spread awareness, The Impact Days has evolved in a national awareness campaign that reaches hundreds of thousands of people around the Netherlands with over 200 activities in more than 10 different cities.

The Impact Days, the antithesis of Black Friday

The challenge for the national campaign was to create a unique and flexible brand identity with a clear message that could also be used on a regional level by local organizers.

Game for Goods: The Impact Days Utrecht

Photography by Jurre Rompa, VanSelfie & Juri Hiensch.


Logo design / Branding / Communication Strategy / Webdesign / Marketing Kit / Flyers / Billboards / Posters / Brand Guide


Municipalities of Amsterdam, Rotterdam, Utrecht and The Hague.

Collaborated with

Rainbow Collection, Blyde Benelux, Phil Veloso