Karibu is redefining the education landscape by infusing diverse, community-rooted perspectives into schools and childcare centers. By connecting local talent with classrooms, they provide innovative solutions to persistent challenges, all while fostering environments of inclusivity and personal growth. Empowering neighborhood role models to inspire the next generation, Karibu is not just alleviating pressure on educators but also paving the way for a more equitable and dynamic education experience for all.
Simon Buijs, art director at BUCK, asked me and Lilo Boerman to translate Karibu's early vision into a a fresh new brand system. My role revolved around brand design, positioning, web design and animation.
Karibu worked with us to build a sophisticated guidelines system that could easily be scaled and implemented across their growing platforms.
At the heart of Karibu’s visual identity is the 'knowledge orb'— a vibrant, bright green sphere symbolizing growth, knowledge, and collaboration. Moving with a slow, intentional grace, its gradient border evolves as a metaphor for continuous learning and development. By crafting a bold and dynamic visual identity for Karibu, we infused every element with their ethos of creativity and inclusivity. The result? A brand that not only stands out but also feels like a warm invitation—welcoming. Just like its name, 'Karibu' meaning 'welcome' in Swahili.
Credits
Creative Direction: Simon Buijs (BUCK)
Design: Lilo Boerman
Illustration: Maxim de Gilder
Photography: Quinty Ophelia
Web development: Amisi Kalonda
Project Management: Okra Agency