Wiltgroei
How to grow human-centered systems that work for all of us?
NelNel partnered on
Making sure the unique story of Wiltgroei was reflected in every detail of its brand identity. In this way we aimed at a brand experience that would secretly grow on you.
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Systemic change ultimately depends on people—those who make decisions based on a set of ideas or beliefs, often following unconscious rules and patterns. But what if we consciously chose to prioritize people over profit and human dignity over endless growth? Wiltgroei poses these urgent questions in boardrooms, canteens, and town halls, striving to fundamentally shape systems so they can work for all of us.
The centerpiece of Wiltgroei's visual identity is without a doubt its flourishing logomark. The 'W' shows two leaves breaking through the walls of an existing system which is represented by a clean, rounded square. The whitespace leaves seek your attention, striving to be seen—and frankly they deserve it.
This collective gently pushes you out of your comfort zone with a smile and a friendly nudge.
Wiltgroei is made up of a different kind of consultant—the ones who actually hate the word 'consultant'. Those who invite you to an important meeting in the company's own food forest. The ones who go straight to the core of a problem with disarming enthusiasm. With Wiltgroei, don’t expect a boring slide deck with an even more boring analysis. Instead, expect a whirlwind of energy, a personal connection, and just a damn good result.
One of their many goals? To ensure migrants have a fair chance at a dignified life, workers can thrive in healthy environments, and executives commit to meaningful, value-driven missions that drive positive change. By categorizing these important issues into clear causes on Wiltgroei's new website, visitors are able to easily find their expert or cause. We aimed to strike the right balance between organic vs. clean - creating a flourishing sense of bravado that encourages customers to just throw their hair in the wind and be inspired to do stuff differently.
