WILTGROEI
Change:
Shaping Systems for Human Empowerment
Visual Identity / Animation / Web
2024
Project info
Wiltgroei - meaning in Dutch 'Wild Growth' - isn’t your typical consultancy. They’re on a mission to flip systems, putting people over profit and dignity over growth. By shaking up boardrooms, town halls, and canteens, they’re driving change from the inside out—so systems work for everyone.
This brand is built for action. No fluff, no jargon—just a direct, energized approach to change. The visual identity brings Wiltgroei’s mission to life: making systemic change feel personal, urgent, and entirely possible. This is a brand that breaks the rules and challenges convention—just like the consultants behind it. Their website invites action: clear, focused, and ready to make a real impact.
The Wiltgroei logomark says it all—two leaves breaking free from the clean lines of a rounded square. Representing new possibilities, they push through the walls of outdated systems, demanding attention and growth. Clean, bold, and refreshingly organic. Studio NelNel was responsible for a complete rebrand; from strategic co-creation sessions to a brand guide and website.
Credits
Project Management: Floor van de Geijn Brand Communication Lead: Nienke Geijer
